Dovy Eclairs Packaging Design
Premium bilingual chocolate eclair packaging for the Saudi confectionery market - across 3 product variants.
Duration
3 weeks
Target audience
Saudi retail consumers, confectionery buyers
Sector
FMCG / Confectionery
Services
Packaging design, bilingual visual identity
Deliverables
3-variant packaging family
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/ Challenge
Dovy needed packaging that felt premium and indulgent - not playful or cartoonish like typical snack brands. The design had to communicate rich chocolate quality bilingually in Arabic and English across multiple flavour variants.
/ Solution
We built the visual direction around sensory appeal - deep purple backgrounds, gold typography, and macro product illustrations showing the eclair's chocolate coating and caramel filling. A consistent premium system was developed across 3 variants: Chocolate, Milk, and Variety Pack.
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