Siifo / سفو Bilingual Packaging
Full bilingual packaging rebrand across 5 flavours — English Siifo and Arabic سفو — built for Saudi retail shelf impact.
Duration
4 weeks
Target audience
Youth consumers, Saudi retail buyers
Sector
FMCG / Snack Food
Services
Brand identity, packaging design, bilingual system
Deliverables
5-flavour packaging family + production dielines
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/ Challenge
Siifo needed packaging that could compete visually with established snack brands on crowded Saudi retail shelves — energetic enough to catch attention in under two seconds, while working across multiple flavours with clear bilingual Arabic and English labelling.
/ Solution
We developed a full visual system built around a bold comic-style identity — custom logotype, animated snack character, flavour-coded colour system, and dynamic brush stroke backgrounds — applied across 5 flavours on production-ready dielines.
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