Al Mualem Ramadan Campaign
.webp)
The goal of this project was to create a premium Ramadan commercial for Al Mualem olive oil using AI tools, combining emotional storytelling with product positioning.
Duration
2 weeks
Target audience
Consumers, Saudi retail buyers
Sector
FMCG
Services
Brand identity, website design, web development, brand guidelines
Technology
Nano Banana 2, Kling 3.0
No items found.
/ Challenge
Al Mualem needed a Ramadan campaign that felt premium, emotional, and culturally aligned, while still keeping the product at the center of the story.
The challenge was to create a commercial that connected with family and iftaar moments without making the product placement feel forced. It also had to maintain a polished visual identity that reflected trust, warmth, and luxury throughout the campaign.
/ Solution
We developed an AI-directed Ramadan commercial built around a simple and relatable narrative: preparation before iftar, care in the small details, a warm family gathering, and finally the product reveal.
The creative direction focused on soft golden lighting, warm interiors, lantern accents, and a calm emotional tone to reflect the spirit of Ramadan. From character creation and kitchen scenes to product integration, logo refinement, and final animation, every part of the campaign was handled through a structured production process to keep the visuals consistent and on-brand.
.webp)
/ Result
The final campaign delivered a polished Ramadan commercial that blended emotional storytelling with strong product presence.
It positioned Al Mualem as a premium and trusted household staple, while showing how AI can be used in a controlled and intentional way to produce high-quality branded content. The end result felt cinematic, culturally relevant, and visually consistent across the product, logo, and overall campaign atmosphere.
100
k
Social Media Reach
5
k+
Video likes
/ Let's Connect